Digital Marketing


It’s all about Marketing

In the era of digitisation, digital marketing has become a crucial aspect for every business. It open the doors to numerous opportunities for businesses by letting them connect and engage with its targeted audience. Some of the most celebrated reasons to choose digital marketing are:

  • Enhanced Audience Reach
  • Diversifying Business Potential
  • Brand Promotion
  • Planned Marketing
  • Direct Leads
  • Long Lasting Impact

Wings of Digital Marketing

Digital Marketing is a blend of online strategies that enhance the presence of a business in the realm of internet. Some of the most recognised wings of Digital Marketing are:

Search Engine Optimization

Search Engine Optimization (SEO) is an innovative tool which lets a business rank in the Search Engine Results Page (SERP) through the aid of keyword optimisation, on-page optimization and other white-hat off-page optimization techniques. The intent of this service is to reach the top rankings on the SERP so that your website draws the attention of target audience by reaching them while they’re looking for something you specialise in.

Social Media Marketing

With millions of people being active on social media platforms regularly, social media marketing lets brands to get in touch with its audience. The intent is to reach the potential clients in their comfort zone and create a market through grapevine. Some of the leading social media networks are Facebook, Twitter, Google Plus and Pinterest. Purpple Designs redefines branding on the online platforms by exemplifying your presence and marketing your products and services.

Search Engine Marketing

Search Engine Marketing is a dynamic concept which offers a boost to your online business through advertising them on the major search engines such as Google, Yahoo, YouTube and Bing, along with other popular websites. Since getting on to the top search engine ranks take time, search engine marketing lets you advertise on the search engine result page through the aid of Pay-Per-Click (PPC). Another modern form of advertising is Affiliate Marketing wherein your brand is advertised on other’s webpages.