Without the right set of software tools, you won’t be able to create the most effective online marketing strategies for promoting a brand. Furthermore, without the right strategy, it will be hard to reach the targeted audience, optimize conversion rate and other aspects of digital marketing.

In today’s digital marketing era, there are many different software tools. Each tool requires an investment of time and money. However, choosing the wrong tool may cost the downfall of the business for the agency.

Here are some of the basic tools that are recommended for online marketing agencies in Kolkata to run a digital marketing campaign in the best effective manner.

1. Google Analytics

It is a free software tool. Google doesn’t charge a penny for using Google Analytics. This tool helps you to understand the behaviour of the targeted audience. It also helps to take proper action for more engagement on your website. Analytics helps to collect accurate date with which strategies can be improved and implemented immediately.

2. Kissmetrics

Kissmetrics is another web analytics tool used by digital marketers. This tool gives insight and interaction to the customer on the website. Kissmetrics helps to understand the bounce rate and the landing page conversion rate. It gives a clear report of what needs to be improved on your website.

3. Keyword Planner

One of the most effective digital marketing tools is Google Keyword Planner. Digital marketers utilize this tool to discover new keywords that are relevant to their business. Before launching an advertising campaign, this helps to list down the keywords you like and plan accordingly the advertising budget.

4. Yoast

Yoast is a search optimization plugin of WordPress. It is a free WordPress plugin tool that helps to set up meta titles and meta descriptions, targeted keywords and so much more.

5. Grammarly

No one would like to read written content filled with poor grammar and lots of spelling mistakes. Here comes Grammarly handy. It is a free tool that helps in correcting spellings, eliminates grammatical mistakes, restructures sentences, and many more. Many online marketing agencies trust this software and use it daily before posting any content.

6. Canva

Sometimes a good headline is just not enough to attract readers. With a good title and content, a beautiful image boosts the interest of the people. Here comes the work of Canva. It has become the go-to visual design tool for digital marketers to attract more audience.

Hence, there are many more tools other than the above mentioned digital marketing tools that online marketing agencies in Kolkata make use of. At Purpple designs, our expert team uses top digital marketing tools and software. We help our clients grow digitally, create an online presence, land new clients and so much more.