Getting traffic for a famous company is much easier than a small company. So many competitors can make it hard for a start-up or a small company to get the desired results. Purpple Designs, a digital marketing company in Kolkata is giving you 7 creative ways to drive traffic to your company’s website.

Invest In Advertisement

Advertising is still now the best way to get new customers. Display advertising, social media advertising, and paid search are the most efficient ways to get visitors for your website. You will need to adjust your paid strategies to either get more traffic or more conversions. You might need to spend a lot more money but the ROI will be worth it.

Social Media

Social media is the easiest way to reach the public irrespective of your location. You need to do both, sharing content and actively participating in social media platforms. Answer questions and engage with your followers. Use various social media platforms which suits your business the best by posting unique and eye-catching content.

Boosted Posts

Boosting any post which already has a lot of views will also benefit you a lot. Although not every ad or every post that has done well is worth boosting. You need to make sure that it fulfils the criteria to boost the post.

Referral Traffic

A tedious way to get referral traffic is to persuade other sites to link back to you. Instead, an easier way to get referral traffic is to create content that can be linked back to your website. A digital marketing company will let you know what types of links send lots of referral traffic and how to get them.

Permission-Based Email Marketing

Email marketing in itself is a very powerful tool to get traffic. But in order to avoid bombarding people with too many emails with every little news about your business, use permission-based email marketing. Otherwise, you will end up in the blocked list. Once you have gained permission, you can send friendly emails regarding new service or product. This will help you to boost traffic immensely.

A Responsive and Fast Site

No one waits for more than thirty seconds for a website to load. If your site takes forever to load, your bounce rate will be a lot. Make sure that it is quite responsive and can be easily viewed on any type of devices, including smaller smartphones.

SEO

A huge part of digital marketing is SEO which work wonders to increase website traffic. It always delivers long-term results if done properly. It is always recommended to hire a professional digital marketing company in order to get your desired results.

If you have a small business that needs more website traffic, you can follow these ways. If you are new to digital marketing, then hire a professional digital marketing company in Kolkata.