While munching on munch or milky bar, you might have noticed several times the logo design of nestling in the corner. A mother birdie feeding her baby birdies. The logo is a rather warm and cozy, in contrast to hi-fi, design loaded logo.

The Nestle was one of the pioneer brands to promote infant formula and condensed milk. It has played a crucial role in supporting malnutrition, premature babies survive. Eventually, it spread its domains enormously, includes, but not limited to Cereals, Chocolate & Confectionery, Dairy, chilled & frozen food, Bottled water. Since 2014, Nestle is the world’s largest food and beverage company.

So, on this international mother’s day, we, on behalf of Purpple Designs, honor every mother out there. In this regard, we will discuss at length, each element of the Nestle logo design.

The icons of the birds in their nest are no random image. This is the coat of arms of the Nestle family. The logo originally comprised of three baby birds sitting in their nest while mother brings a worm in her beak, in order to feed them. It has its significance, as the Nestle family in its earlier generation, consists of 3 brothers, and as the situations turn, the bread earner of the family was the mother. The tree is supposedly the oak and the birds, thrushes.

Henri Nestle, the founder of the MNC Nestle, used his own family’s coat of arms. The thing seemed perfect as the nature of the business was close to the emotions that lead to the logo itself. However, since its earliest years, the logo has evolved. After few minor modifications and simplification. The worm form the mother bird’s beak has been removed, it is a visual representation of the fact that Nestle, is not limited only to nutrition. Moreover, the number of birdlings were reduced from 3 to 2, to indicate an average family size.

Their essence of this awesome black and white logo design is one of the best examples of a timeless logo in the history of the same. This MNC has kept pace with the ever-changing needs of the consumers. Simultaneously, they have updated their logo from time to time, though they have kept the essence of its original version intact. No wonder, several businesses spend millions to get a logo revision from time to time.

Is your business logo design revision as well? Get it done now!!!