#1 – Traffic and its sources: it is important that your business gets a good amount of traffic every month. Most importantly, focus on the traffic source. Look for the search terms from where your visitors are coming into your website. Identify the areas where you would like your business to excel online. For an instance, if Mr. X wants has an upholstery business and he would like to sell more of curtains, then his traffic report should show maximum traffic from search terms such as “curtain store in Kolkata”, “buy curtains in Kolkata”, etc.

#2 – Engagement is the key: Another important aspect of digital marketing is engagement. With the help of social media reports one can easily track engagement that the brand is generating online. Mere getting ‘likes’ on Facebook post is not enough to create business recall. Factors such as number of comments and shares also play an important role. With Instagram being popular in metro cities, brands should look forward to engaging their audiences out of Facebook and target portals such as Instagram and Twitter.

#3 – ROI from Paid ads – Nowadays, businesses do not shy away from paid ads. They rather invest heavily in paid ads to ensure that their brand gets better visibility. As a client, always track the amount that you have invested in paid ads along with the return that you have got from such investment. Track the number of leads/ sales you had from ads and then measure the monetary inflow. The difference is your return on investment. If the ROI has been consistently negative, then you must consider changing your ad professional or the company providing such service.

Claiming to be the best digital marketing company in Kolkata is easy. But, living upto the same expectation needs right resources. Get in touch with us and feel the difference.