We all know digital marketing is an essential part of growing a business. But where you should put your money in the vast process of digital marketing can be confusing. Over the years, it has been observed that new businesses or start-ups find it difficult to decide on which they should spend money; SEO or social media marketing or both. Read on to find out which one you should choose according to the type of your business and your budget.

Time

The first important factor to consider is time. Based on the type of business you are doing; it is for you to decide whether you want fast results or slow but steady results.

SEO requires a lot of time to acquire results. It requires a lot of things like a website, keywords, etc. There is no guarantee on how much it will take to get effective results. You will need to spend a lot of time monitoring it as the results will keep changing from time to time. You will need to spend a lot of money too in order to get the desired results.

Social Media Marketing, on the other hand, can give results much more quickly. All you need to do is launch a social media campaign. You won’t have to keep monitoring it, rather you can get an analysed report whenever you want to. With SMM, you can get the right audience at the right time and place.

The Reach

Whenever we want to search or enquire about anything we first search about it on google. Indeed, social media platforms can have a huge following but we rarely go to Facebook first and look for any product. How much you can reach people is based on what people want and what they actually need.

When a person is looking for a general physician, they will search on a search engine. The most popular and well-known ones will come up in the beginning and they will be the ones chosen. So, if you are a competitor in the same field, you will need SEO to rank higher in the search engine page.

On the other hand, if a customer wants a customized mobile cover or t-shirt, they can surf the social media sites and find the best ones. These types of businesses are promoted in a more efficient way through social media marketing.

In short, if you want people to see your services and products, then social media marketing is the best way. But if you want people to use your products or services, then SEO is the best choice. Either way, both are very good options for the growth of your business. if your budget allows it, you can have both.