Google ads play a major role in the success of digital marketing campaigns. If you are also a regular client of a digital marketing company, then you should know how Google ads play a role in helping you reach your targeted customers. To know how well your Google ads are working, we always check its quality score. A Google quality score describes the overall relevancy of your ads to your customers. If you have a high quality-scores, then you will have better ad ranks. In this blog, we have given 5 easy ways to improve the quality score of your Google ads.
Check Reports Of Impression Share
Impression share is the number of times your ads have actually been viewed out of the number of times your ads could have been viewed. If you can see the number of times your ad has actually been viewed, you will know if they are being delivered as much as they should. This is why impression share is important to know as invisible ads don’t get clicked.
Use The Right Kind Of Keyword
Choosing the right kind of keyword can be a bit difficult. Google doesn’t like very broad keywords that will get lost in the crowd of many others. On the other hand, it also doesn’t like too niche keywords that become too narrow for viewers. You need to create a keyword that is somewhere in the middle. Only then your ad will become more visible.
Restructure Ads for Relevancy
Check if your Google ad is relevant enough right now. If not, then restructure your Google ad based on the target audience, keyword, and other factors that will improve the relevancy of your ad. Once the relevancy of your Google ads increases, it will also increase the quality score.
Restructure Landing Pages
Your landing page determines whether your viewer will go further from there or not. So, a landing page should always be top-notch. The landing page should be very much relevant to the ads and better than them.
Increase Landing Page Loading
The Google ad quality score depends upon the quality of the landing page. If the landing page does not load quickly, you will lose half the viewers right there. So, a good way to improve your Google ads quality score is to increase the landing page loading to give the best experience to the customers.
So, try out these simple ways to improve the quality score of your Google ads. If you are in need a good digital marketing company in Kolkata, you can come to Purpple Designs.
